Blog
The purpose of our blog is to give you pure, honest tips and inspiration for creating a meaningful brand and life. All of the topics have been thoughtfully crafted based on real-life challenges we see, focusing on bringing clarity and confidence to passionate entrepreneurs wanting to make the world a better place.
Why green design matters
Before we dive into the world of green design, let’s lay down the land of what green design actually is. Our design choices matter. Green design prioritises the planet by…
What is human-centred design?
Ultimately, we are people designing for people. Design thinking is a process, mindset and approach to solving complex problems. So, the philosophy of human-centred design is essentially the best…
The power of a brand mentor
A brand mentor is someone that not only knows how to create a beautiful brand but also has the strategic wisdom in building the right foundations for a successful business…
The future of design
Put simply, the future of design is about going beyond designing for today’s problems. What that future looks like though? Well, we are going to jump into…
The essentials to developing a sustainable brand
Before effectively building a brand, we must first truly understand the meaning of “brand”. With the rise of small businesses being born, and sustainable ones…
The power of hiring your dream design team
Creative Agencies like us, provide brands like yours the opportunity to find the perfect design and marketing brand partner, a dream partner who can help you take…
Impactfully sharing your brand refresh
Just like people, brands inevitably evolve and grow - their services, purpose and audience can shift and change. With that in mind, branding must also evolve…
How to build a wildly successful brand
This is a question we have all pondered I am sure - how can I make my brand wildly successful? On closer reflection, I think this question poses an even more profound one…
My 10 biggest business aha moments
Today, I am sitting at my favourite cafe drinking a delicious dirty chai (my new favourite coffee order) so that I can be transported back to the very beginning of my business journey…
Why branding matters
The business you are creating matters - whether it stems from a gap in the market or a deep passion you possess. Put simply though, only you know this. So, unless you invest in…
10 creative ways to live more sustainably
If you’re purpose-driven and you want to create change, firstly - you have come to the right place. I believe to truly make a positive difference to your way of living, you must begin…
The rise of the purposeful entrepreneur
Out of control bushfires, unmeasurable floods and a global pandemic - are just some of the devastating events to have taken place on our home planet of late. These…
How to be in the business of good business
I will be the first to admit that the ‘P’ word has become a bit of a buzzword of late. You can barely read an article, watch a video, read an interview or tune into a podcast without the word purpose being thrust upon you…
How to create a brand rooted in purpose
With the necessary tools in place, your brand can influence the way people engage with your business and feel about your offering in the way that you truly desire. As a result, you will grow your business in the right direction…
Puraest’s Brand Blossoming Summer 2021 Playlist
An inspirational playlist that will be sure to get the creative juices flowing. Packed full of uplifting tunes that are a blend of nostalgic classics and summer-inspired currents. Tune in and follow on Spotify…
The most inspiring resources for creating your brand
If I had a seed for every time a client thanked me for sharing these wonderful resources with them, I would have one seriously beautiful garden. These are for the times when you simply don’t have the budget to invest…
8 magical tips for crafting your vision & mission
When you nail a good mission and vision statement, great in fact, actual magic happens. These stellar statements will capture the essence of your entire brand and shine a light on the value you offer consumers in a cleverly concise…
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