The power of hiring your dream design team

With the end of another wild year coming to full bloom, it’s easy to look back at your business to-do list and realise you haven’t checked off as much as you intended to.

You know the dream list we’re talking about, it goes something like:

• Create and design website
  
  
• Give your brand a refresh
  
  
• Post 3 x per week on socials
  
  
• Write 1 blog a week for the website
  
  
• Create and send 1 eDM per week
  
  
• Plan content calendar
  
  
• Work out if socials are actually engaging people

It all seemed so simple when you originally planned your business marketing goals, but in fact took a lot of time, effort and energy, and eventually took away from your business and what lights you up. Believe us when we say, we’ve all been there. We all like to be a closet business marketing expert, but sometimes we just don’t have enough time to actually execute everything effectively.

Yet, it also seems exhausting finding the right employees that have the experience and knowledge to plan, design and execute all your business marketing. Not to mention, a costly exercise for a small-medium business or budding entrepreneur.

But don’t lose hope, Creative Agencies like us, provide brands like yours the opportunity to find the perfect design and marketing brand partner, a dream partner who can help you take those items off your to-do list and action them.

Here’s 5 reasons why finding the right creative agency can help power your brand.

01 | provides you with brand consistency & quality

Brand consistency is so crucial to ensure your brand message is getting across to your customers. High quality branding takes plenty of practice and years for senior designers to build. It’s easy to get distracted with the latest trends on social media, or by looking at what your competitors are doing, and want to test it out for yourself. But this doesn’t help your brand consistency or quality of work you produce. Creative agencies have a team of expert senior designers and art directors that live and breathe design and branding to ensure your brand consistency and brand quality is on point every time.

02 | Gives you complete flexibility

We get that sometimes you don’t always need a creative team. Some brands are happy to switch off socials over the holiday break, and come back full steam when they’re feeling refreshed. Or you might be wanting to pre plan, create and schedule for a couple of seasonal marketing campaigns a year. We hear you. Creative agencies provide the flexibility to work with a consistent team at a time that suits your brand's needs. Whether that’s once a month, a few times a year, or every week, creative agencies will be able to provide flexible options that suit your needs.

03 | A design partner is invested in your brand

It’s really hard to find the right brand fit when you’re looking for a new team member, it’s particularly hard to find someone who is as invested in your brand vision as you are. Working with a creative agency that aligns to your values, and brand vision, enables you to find a mutual business partner. We are invested in our brands as much as they are and we enjoy connecting with like minded ethical, nature loving and purpose-led brands, where we work seamlessly together to create a bigger impact through brand design. When you’re looking for a creative agency, take a look at their about page to see if your values align, and make sure you truly connect when you meet them for more information.

04 | A brand partner saves money & time

Yes, it can be costly to hire full time employees to design and execute your marketing, and you probably think hiring an expert creative agency would be an expensive choice. However, this is not always the case, and the value of having a creative agency can far outweigh the costs. Signing a retainer contract with a creative agency can be a really great and more affordable solution that connects you with an expert design partner all year around, within your allocated budget and focusing on the elements that are a priority to you. This saves you time, because you won’t be trying to manage a team, or spending more time than you should on design, which in turn saves you money.

05 | A design partner provides expert advice

Whilst you’re focusing on what gives you joy in your business, creative agencies are focused on bringing strategic value to your brand. We understand when you develop and grow your brand, you start to get bombarded with neverending marketing advice on what programs you should use, what trends you should follow or what your competitor is doing. And that’s all important, but it can be a lot for entrepreneurs and small to medium business owners to take in. Design partners (like us) are more than just a creative agency, we also provide expert strategy advice on how to make a wildly successful brand bloom. We’ll be like the brand business mentor you wished you had when you spent a month trying to develop your own website.



We hope this article helps find clarity on what you’re looking for in a design partner to find more time to focus on those elements of your business that bring you joy.

Finding the right creative agency and brand partner is individual to your brand's needs, values and alignment. We provide a complimentary discovery call for all new brands to discuss your bespoke needs, where we can identify if we’re the right fit for each other. Majority of calls are done over zoom video, however if your brand is on the beautiful Gold Coast, we can catch up in person.