GENERAL FAQS | BRANDING FAQS | WEBSITE FAQS

GENERAL FAQS

+ I'm interested in working with you. How do we get started?

This is music to our ears. We would love to welcome you into our Puraest family. So relax, grab a coffee and book yourself in for a discovery call with Anna or fill in our contact form. Once you have made up your mind, we will send you a contract and invoice. We require a 50% deposit to lock you in and to get started with your brand growth journey.

+ I live in a faraway land, can we still work together?

Of course you can and we would love to have you. We live in a world where we don’t need to be face to face to create magic. So, as long as you don’t live in the middle of nowhere and have internet, we can’t wait to meet you and bring your vision to life.

+ Do you offer payment plans?

Yes, we do. We understand the importance of cash flow in a business and how tight budgets can be when you are first starting out. So, we offer payment plans to suit different needs. Get in touch with us to see how we can help.

+ Why do you require a 50% deposit?

To guarantee your spot, we require a 50% deposit to lock in your brand blossoming project. The remaining 50% is paid before completion of the project. On occasion we are happy to discuss (where possible) payment terms that suit both parties.

+ How much am I involved in the process?

Very! Your brand is your vision after all. The whole process is therefore very collaborative but our job is to make your life as easy as possible, so we will be sure to guide you every step of the way. We will be in touch on a weekly basis, keeping you in the loop and asking for regular feedback (we help guide you on how to best feedback too) to ensure you are overjoyed with the end result.

+ What kind of clients do you work with?

We work with brands of all shapes and sizes, predominantly small to medium businesses. We only work with brands that have a strong purpose to make the world a better place in one way or another.

BRANDING FAQS

+ What is the difference between a logo and a visual identity?

A logo is a graphic image, motif or typographic element which identifies your business/brand. A visual identity usually incorporates a logo or typographic motif but also includes image style, a colour palette, a font suite and supporting design elements. All of these visual elements make up your identity and become your visual language. This language is documented and depicted in a style guide.

+ How do design concepts differ from design revisions?

Design concepts can be thought of as the different options and direction your brand could go in. Typically, we present 2-3 different logo concepts for you to choose from. Once you have narrowed down your choices from the different choices we shared with you, we will refine your chosen route. These are referred to as design revisions and involve changes to shape, font, and proportions of the logo, but typically don’t involve changing the concept of the logo itself.

+ Why do you create logos in black and white first?

Your logo needs to look strong on its own from the beginning. Also, you need to select your logo in its rawest form without being influenced by colour. Once we roll out the rest of the branding and have a clear idea of what your colour palette, image direction, and overall look and feel, we can then make an informed decision on what colours work best and evoke the perfect emotion for your audience.

+ What counts as a round of revisions?

Within every scope of work we include 2 rounds of revisions for each stage. A round refers to the action of us interpreting your feedback and actioning it to present you with a new concept. To make the most of your round, be sure to compile all of your feedback into one concise email with clear feedback. This way, we will be able to ensure we action all elements of your feedback to make sure you don’t ‘use up’ a design round unnecessarily.

+ How long does the branding process take?

The branding process takes 4-6 weeks from when we have everything we need to get started. It is largely dependent on the bespoke deliverables for your project. As long as feedback is received within the timings we provide you with, you will have a beautiful brand in no time.

+ What do I get from your brand package?

Our branding service is slightly different based on your unique project needs. You will at the very least receive a logo, submarks, fonts and a colour palette and a one page style guide. If you truly mean business with your branding though, you will receive a brand workshop, brand strategy, all of your assets and a brand bible which is the holy grail of all branding. Click here to read more about our Brand Bible service.

+ How much will my branding cost me?

Like every person on the planet, every project is unique. We quote on a case by case basis after getting to know you and your unique needs through a free discovery call. If you are keen to find out more book in a discovery call today.

WEBSITE FAQS

+ What is a responsive website?

A responsive website is created to automatically and intuitively shrink and expand to look its best on every different device - mobile, tablet, desktop. So no matter how your customer is viewing your site, they are experiencing it in its best light. All sites should be designed responsively to ensure the user experience is second to none and you connect beautifully with your audience during every visit.

+ Do you need all of my content before you get started?

We certainly do! Almost all projects will require content up front. Designing a website is a little like a jigsaw - we have to consider all elements and understand the overall objective before we even start to fit the pieces together. The key elements we need from the start are the amount of copy, pages, number of images. After we receive your brief, we’ll have a chat with you to discuss if we need to tailor elements of our process to suit your project.

+ Can you write the content for me?

Yes of course we can. Content is key in the online world. Good copy tells compelling stories, entices, convinces and ultimately creates action.

Whether you simply need a fresh pair of eyes to edit some existing content or to create copy from scratch, we will have your site not only looking good but reading beautifully.

+ Can I update my website on my own?

Absolutely - we will give you all of the tools you need to be able to update your site on your own. We will provide you with a walk through, a video tutorial and be on hand during the first week of being live, should you have any questions.

+ Do you help with search engine optimisation?

We don’t offer an SEO service as such, but rest assured, we are well equipped in creating SEO optimised websites. We also have trusted partners in every facet of the industry, so will be able to recommend a highly skilled SEO strategist should you need one.

+ Why would I need website development?

Most sites need at least a little bit of development as you want your site to be unique to you and your brand. We work closely with our amazing developers for every website project to ensure it is a seamless process. Think of them as little website elves, working away in the background to bring your new website to life online.