Why branding matters
There was definitely a time when branding wasn’t necessary, a time when there was simply one tea brand on the shelf. Fast forward to today, where we live in a world where there are literally endless purchasing options, now branding is everything. Your business needs a bigger, better and more heart-fuelled narrative: one that encompasses the meaningful story of your company and makes your people feel a certain way.
The business you are creating matters - whether it stems from a gap in the market or a deep passion you possess. Put simply though, only you know this. So, unless you invest in building a strategically sound brand, one that seamlessly and effectively conveys what your brand embodies, your audience just won’t connect with what you are selling. Take a moment to think about the brands you love and appreciate, what is the one thing they have in common? Answer: they have beautifully considered and unwavering messaging and communications. There is a reason why you identify with their offering - their brand has been created by experts with the core purpose of capturing an established audience, you. Every move they make is done with intention and in alignment with their brand DNA.
Overwhelmed? Don’t be! Think of this as your sure fire way to creating an impactful, successful and sustainable business, one that is guaranteed to capture the hearts and minds of your people. Here are a few key reasons why good branding = good business:
The business you are creating matters - whether it stems from a gap in the market or a deep passion you possess. Put simply though, only you know this. So, unless you invest in building a strategically sound brand, one that seamlessly and effectively conveys what your brand embodies, your audience just won’t connect with what you are selling. Take a moment to think about the brands you love and appreciate, what is the one thing they have in common? Answer: they have beautifully considered and unwavering messaging and communications. There is a reason why you identify with their offering - their brand has been created by experts with the core purpose of capturing an established audience, you. Every move they make is done with intention and in alignment with their brand DNA.
Overwhelmed? Don’t be! Think of this as your sure fire way to creating an impactful, successful and sustainable business, one that is guaranteed to capture the hearts and minds of your people. Here are a few key reasons why good branding = good business:
01 | Investing in your brand creates waves not ripples in the market
Good branding will establish you as the leader in your field. Think of the saying - ‘dress for the job you want to have’. The same goes for business, your branding is the impression you impose in the market. If you have fresh, timeless branding it will grab peoples attention and legitimise you as a key figure in your industry. This in turn motives the buyer to take action and crave to be a part of what you are as a brand embodies.
02 | You will naturally make considered decisions that grow your business
There is a reason why every brand should invest in laying strong foundations from the beginning. This put simply, is your brand strategy - its DNA. It establishes the way you talk, the way you act and who you speak to. Consider this your roadmap to success, the beating heart of your business which informs everything you do. Stopping you from learning expensive lessons and giving you the ability to act quickly and purposefully.
03 | Drives a higher price point
The more profit you generate, the more impact your business can make. Great branding makes a company more desirable to its target audience. A company like Patagonia is more valuable because of branding alone. Whilst a product or service is important, it is the brand that makes the company stand out from the other companies in its industry. Good branding focuses on “why” a company does what it does. If your company can present a solid case for why you are doing what you do, then your customer base is more likely to pay a premium for it.
04 | Makes for more effective marketing and advertising
Great branding produces far more successful marketing and advertising campaigns and results. Strong branding and content will create materials and a strategy that will effectively support customer needs and improve the effectiveness for new leads.
05 | It creates customer loyalty
If you are strategic and consistent with your brand it will organically attract your dream customers, build trust and result in loyalty. When your product is phenomenal, and you emotionally connect to your audience, you become unstoppable. Loyal customers don’t just buy your product. They buy your story, what you stand for and who you are.
What makes a successful visual brand Identity?
A simple logo alone does not make for a strong brand identity. Your brands identity needs to be a series of thoughtfully researched and designed elements that are designed with purpose with the following in mind;
A simple logo alone does not make for a strong brand identity. Your brands identity needs to be a series of thoughtfully researched and designed elements that are designed with purpose with the following in mind;
- Be Distinct: Designs that stand out amongst competitors
- Be Memorable: Designs with strong visual impact
- Be Scalable and flexible: Designs that can grow and evolve with the brand
- Be Cohesive: Design assets that complement each other and are consistent
- Be Easy to apply: Designs that are clear and easy to use across all marketing touch points
- Be Authentic: Designs that tells your story genuinely
- Be Iconic: Create designs that can stand the test of time but can also evolve
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