LA VERANO

Location: Hong Kong

Scope: Branding & Packaging Design


Born out of a love affair with the ocean, sustainability and realising a gap in the market, La Verano fuses beautiful simplicity with a refined femininity to create swimwear made to empower women around the world. Founder Melody, has always had a love of the Australian lifestyle and style, but as a petite woman and sustainable shopper living in Asia, struggled with finding clothing that was a perfect fit and encouraged self-confidence. With that in mind, she set out to create a sustainable swimwear label that encourages comfortability, confidence, and a slow kind of life-based out of Asia yet available around the world.

Elegant, flowy typography inspired by the movement of the ocean, a soft nature inspired colour palette, and hazy beach day inspired photography all come together beautifully to create a brand that reflects the effortless and premium nature of their products.

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