The naturally talented Jo Olive and us worked together to bring her big brand dreams to life. The aim was to transform her personal work into an unforgettable creative brand. We were countlessly inspired by not only Jo's stunning art but her vast vision to take things to new heights.

Inspired by Jo’s work, we set out to create an elevated artisanal brand that would seamlessly complement her work while being simple enough to let Jo’s stunning pieces speak for themselves. Taking inspiration from Serif musings, the typography uses angular lines combined with soft edges as a subtle nod to the letterpress machine and its place in the modern world. The identity perfectly blends soft with bold, therefore beautifully complementing Jo’s creations. Simple enough in design so as to not take away from her artful gifts but strong enough to be more than memorable.