Slowe was born out of a deep need for an empowering destination for those seeking to shop sustainably and ethically without compromising their personal style. Slowe is an e-commerce platform whose aim is to present a curated selection of sustainable luxury brands that are innovators and creators of change within the fashion and beauty industry.

Through every touchpoint Slowe needed to establish trust as curates of honest luxury, while also claiming their space as a leader of conscious consumerism - redefining how we shop sustainably by making it effortless to make better purchasing decisions and encourage slow shopping habits.

We created a holistic brand system that embodies slow living through the use of subtle yet considered symbolism. To achieve this we used a unique blend of custom typography that was spaced out to reference slow and the journey towards sustainability. The sloping O creates a sense of unhurried style, whilst the V in the W’s to pull out the loving kindness for our planet and people and love for beautifully considered things. Free flowing elegant lines we designed to show the effortlessness of Slowe.