Brand Identity & Logo Design

4 - 6 WEEK PROCESS

In need of a logo and branding for your business? One that effectively connects and communicates how packed full of purpose your brand is. Well you have come to your brand building home, this is our expertise. A brand’s identity is the beating heart of your business, you need it to grow. Here is what to expect from your brand building journey with us....

BRAND REFRESH | NAME DEVELOPMENT | BRAND BIBLE

OUR PROCESS

To begin with, we send you a branding questionnaire to get to know everything about you and your business. Then we will get you to share a Pinterest Board with us with the logo styles that light you up. Once all the paperwork is complete – you’ve paid the 50% deposit, filled in our questionnaire and finalised your Pinterest board – we will arrange a kick off call with you to get started.

01 | MOODBOARD

To begin with, we will create a moodboard that articulates the new visual direction of your brand. This will be a perfect blend of design style and the emotive imagery. These will set the tone for your brand moving forward, as well as give you a clear picture of the direction for your branding. Also included in this phase of the refresh are some keywords, proposed colour palette and any extra elements to help you visualise the direction.

02 | LOGO OPTIONS

Now we are clear and happy with the moodboard, it is time for the truly exciting part - your logo creation. We share 3 logo concepts with you to choose from. All our logos are first presented to you in black and white, alongside some contextual mockups so you can visualise the potential of each concept and how it could work in the real world - making the decision easier for you. Once we establish an idea of which logo speaks to you most, we refine that concept. Then, last but not least, we are ready to put all of your logo files into one beautiful package for you to then share with the world.

03 | STYLE GUIDE

A Style Guide is a document that gives you clear guidance on how to effectively and consistently use your branding throughout all of your communication touchpoints. Our Style Guides usually include instructions on how to best use your logo, a suite of fonts (for both print and digital use), colour palettes, suggested logo usage, image direction and any other graphic rules that we suggest for your brand. This is an amazing resource that will truly help you to seamlessly implement your new logo and branding assets across all aspects of your business. Where you are at in your brand growth journey and the complexity of the project will determine the contents of the guide.

You can of course take your brand to the optimum future proof level and we can create the holy grail of branding for you - through our Brand Bible offering.

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KIND WORDS

Puraest is a fresh and highly innovative creative agency. The approach that Puraest takes was fundamental to deeply understanding our values and purpose of our business and brands and this brought to life more than what we imagined. We highly recommend Puraest to be part of building your brand as well as taking your brand to the next level.

~ Natalie Victor

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